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‘Letter to Mom’ P&G Vietnam’s Thank You...

Thu, 13 Dec 2012 04:12:00 +0000

‘Letter to Mom’

P&G Vietnam’s Thank You Mom campaign, Tet period: Make a Promise to Help Mum

KFC Happy Holidays: Aunts (by KFCColonelSanders)

Mon, 03 Dec 2012 03:14:59 +0000

KFC Happy Holidays: Aunts (by KFCColonelSanders)

FedEx: Statue of Sugarloaf Advertising Agency: BBDO, New York,...

Sun, 25 Nov 2012 15:51:00 +0000

FedEx: Statue of Sugarloaf

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Copywriter: Matthew Brink
Art Director: Adam Livesey
Illustrator: Kathleen Hanna

Red Bull has been the talk of the world, and the out of this...

Thu, 15 Nov 2012 04:43:55 +0000

Red Bull has been the talk of the world, and the out of this world, with their most recent stunt in space involving Red Bull-sponsored daredevil Felix Baumgartner breaking the speed of sound by free-falling back to earth.

Now Red Bull keeps the awesomeness coming with a new video unlike anything they’ve done before. The Red Bull Kluge. So what does Kluge mean? Red Bull defines it as “/Klooj/ Noun, Slang - A Witty, yet inelegant solution that succeeds in performing a particular task.” And that’s precisely what they’ve created.

The Kluge is essentially a Rube Goldberg machine powered by human athletes, with each athlete performing some type of stunt that comples a piece of the machine. From skydiving to golfing to BMX riding to drifting, the spectacle covers a wide variety of action sports.

Athletes include Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), and Pat Moore (Snowboarder).

For behind the scenes videos and pictures, visit the promotional website here.

Delivering waterproof smartphones - secret agent style. During...

Fri, 09 Nov 2012 12:03:54 +0000

Delivering waterproof smartphones - secret agent style. During the opening weekend of James Bond movie Skyfall, Sony Mobile carried out a stunt in true undercover manner to promote the waterproof smartphone Xperia acro S.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Jr. Art Director: Jakob Eriksson
Jr. Copywriter: Elof Ivarsson
Client Service Director: Kristian Jörgensen
Business Director: Therese Olander
Content Supervisor: Karin Branmark
Agency Producer: Annika Andreasson
Event Agency: Grandins Flying Circus
Production Company: Vidiots

Carlsberg stunts in Belgium with 148 bikers in a movie theatre....

Thu, 08 Nov 2012 09:58:26 +0000

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen… How will they react?

Advertising Agency: Duval Guillaume Modem, Belgium
Creatives: Koenraad Lefever , Dries De Wilde
Production: Monodot
Director: Cecilia Verheyden
Producer: Tatiana Pierre
Creative Directors: Geoffrey Hantson , Katrien Bottez
Published: September 2011

Coke Zero challenged unsuspecting train passengers to unlock the...

Thu, 08 Nov 2012 07:56:57 +0000

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL.

Advertising Agency: Duval Guillaume, USA

Between elephants, lions, monkeys and hippos, the most terrible...

Thu, 10 May 2012 08:17:00 +0100

Between elephants, lions, monkeys and hippos, the most terrible roar belongs to your kids, if you keep them stuck home for the weekend. An unavoidable insight brought to life through the visualisation of sound waves.

Client Jardim Zoológico de Lisboa – Lisbon Zoo

Agency Draftfcb Portugal

Country Portugal

Credits

Account team Inês Gonçalves

Account team Carlos Baptista

Creative Director Duarte Pinheiro de Melo

Creative Director Luís Silva Dias

Art Director Bruno Mota

Don’t let the stains tell the wrong story.Restaura...

Thu, 19 Apr 2012 01:01:40 +0100

Don’t let the stains tell the wrong story.
Restaura Car.
Car Cleaning.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis
Planner: Rafael Forti
Published: March 2012

Don’t let the stains tell the wrong story.Restaura...

Thu, 19 Apr 2012 01:00:23 +0100

Don’t let the stains tell the wrong story.
Restaura Car.
Car Cleaning.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis
Planner: Rafael Forti
Published: March 2012

Procter & Gamble Olympic Campaign: Thank you Mom (via...

Wed, 18 Apr 2012 23:16:00 +0100

Procter & Gamble Olympic Campaign: Thank you Mom

(via ProcterGamble - YouTube)

(via jonathan mak) Chinese Student Behind Steve Jobs Tribute...

Tue, 17 Apr 2012 18:11:00 +0100

(via jonathan mak)

Chinese Student Behind Steve Jobs Tribute Creates Coke Image

Jonathan Mak Long never thought his tribute to Apple founder Steve Jobs would go viral, much less lead to his spearheading a design for Coca-Cola.

Shanghai bus shelter

The image by the 20-year-old student from Hong Kong — two hands in the shape of Coke’s iconic white ribbon passing a bottle — premiered this past weekend in bus shelters and elevators in Shanghai. And the fresh design, part of Coke’s global “Open Happiness” campaign, has caught the attention of top executives at the beverage giant.

“It’s got unusual, intriguing stopping power,” said Stephen Drummond, director-content and creative excellence for Coca-Cola in Asia Pacific. “Everyone’s responded with a sense of, ‘Wow, that’s a different, intriguing spin on something so iconic and so familiar.’ Just for that reason it engages people. Of course the message of connection and friendship with the brand at the center comes through very clearly.”

The design could be used in markets outside of China, though nothing is confirmed because it’s still so fresh, Mr. Drummond said.

Mr. Mak, a second-year communication design student at Hong Kong Polytechnic University, described his involvement with Coke as a “happy accident.” The design for Mr. Jobs was something he had created and posted to his blog in August 2011, when Mr. Jobs stepped down as CEO. Mr. Mak did not expect it to go viral when he reposted the image, featuring the Apple logo with Mr. Jobs’ silhouette making up the “bite,” after his death in October 2011.

Graham Fink, chief creative officer of Ogilvy & Mather China, was on vacation in London when Mr. Jobs died and was captivated by the visual tribute, which was published in several British newspapers. They said only that that it was “designed by a Hong Kong student.”

“Because we didn’t know the college, it took quite some time to get hold of him,” Mr. Fink said. “I had my assistant in Shanghai calling all the colleges in Hong Kong.”

After his vacation, Mr. Fink flew directly to Hong Kong to meet Mr. Mak.

“We went through his portfolio … his book was beautifully simple,” recalled Mr. Fink, who said he has a passion for nurturing young talent. “I said to him, ‘Look, we must keep in touch. I’d love to help you in any way that I can.’ “

In February, Mr. Fink offered Mr. Mak an assignment that he had just presented to his creative team. The brief was simply: “Sharing a Coke.”

Jonathan Mak Long

“I think the way I approached the poster is quite similar to the Steve Jobs Apple logo,” Mr. Mak said. “I enjoy making visual puns. … I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost. It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”

Mr. Mak was paid for the work, though he declined to disclose the amount. He’s currently on an exchange program at the Cologne International School of Design in Germany and said his friends, who knew about the project, tease him when he complains about the high cost of living in Europe.

Interestingly, the brief was not an official assignment for Ogilvy. Leo Burnett is the Coke brand’s agency of record in China, and Ogilvy is one of Coca-Cola’s roster agencies, working on several brands, including Fanta.

“Ogilvy took the initiative and totally surprised us,” Mr. Drummond said. “Sometimes these ideas pop up out of serendipity, it’s very much on-brand and on-brief.” Coke wants to be “open to ideas that come from anywhere and everywhere and embrace it,” he added.

Martin Murphy, managing director-global brand management at Ogilvy & Mather, Shanghai, said, “We are often thinking about ideas and approaches that could help our client’s brands, even those brands outside of our portfolio. This specific initiative came about through some internal brainstorming on iconic messaging.”

It’s not clear how the staff creatives at Ogilvy China feel about having a student steal their thunder. But Mr. Fink said he considers it a dose of healthy competition.

“The way creative departments work these days, ideas can come from anywhere,” he said. “You want anything that makes people work better, faster. There are a lot of great people out there, especially in China. The whole country is learning about [advertising]. … There’s a huge opportunity for us to find these people.”

Mr. Mak is focusing on finishing his studies and doesn’t know yet whether he will go into advertising. He stressed, though, that he was grateful for the opportunity and hopes to continue working with Mr. Fink.

“I’m still a student, and I’d like to continue to see if there are other areas that interest me,” he said. “I just want to do good work that can affect people the way the Steve Jobs-Apple logo did. But my concrete career achievements? I don’t want to think about that. I just want to do good work.”

Mr. Mak had a message for his Tumblr fans: He’s posting again after retrieving the MacBook he left on a German train.

(Source: Advertising Age)

Photo

Thu, 05 Apr 2012 23:28:40 +0100

jaymug: Adidas Forever Sport Double Magazine Ad

Tue, 20 Mar 2012 19:03:36 +0000

jaymug:

Adidas Forever Sport Double Magazine Ad

Disposable Forest

Thu, 15 Mar 2012 23:07:00 +0000

Disposable Forest

jaymug: Man vs. Machine by Nike

Sat, 03 Mar 2012 21:15:12 +0000

jaymug:

Man vs. Machine by Nike

Advertising Agency: Moma, Sao Paulo, BrazilCreative...

Fri, 02 Mar 2012 13:14:04 +0000

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010

Advertising Agency: Moma, Sao Paulo, BrazilCreative...

Fri, 02 Mar 2012 13:12:00 +0000

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010

Advertising Agency: Moma, Sao Paulo, BrazilCreative...

Fri, 02 Mar 2012 13:11:00 +0000

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010

Advertising Agency: Moma, Sao Paulo, BrazilCreative...

Fri, 02 Mar 2012 13:09:00 +0000

Advertising Agency: Moma, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Marco Martins
Copywriter: Adriano Matos
Illustrator: 6B Studio
Published: July 2010